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aligned digital


Reticle Up specializes in social media, content and email marketing with a focus on proper brand alignment across platforms.

We customize each client’s individual marketing strategy specifically to their industry niche with clear goals and concise execution.

strong roots

Reticle Up started life as Right on Target Marketing in January 2015 after Kenzie graduated with her Master’s Degree in Communications…. Kenzie had come to know and love several local, small businesses in her college town of Tallahassee, Florida. This is where she got her start and some of the businesses she still works with today. She grew up watching her mom, dad, uncle, and many other family members run businesses of their own inspiring her that she could do the same.

Since its inception, Reticle Up has stayed true to its roots helping local businesses and has grown to service small and medium businesses throughout the U.S. ranging from retail, non-profits, technology, and service providers.

what we do

social media marketing

Managing a brand online is a huge undertaking. Reticle Up takes your provided content and turns it into regular, beautiful social media posts. Do you know what hashtags to use? Should you be tagging people or other brands? What time should you be posting? Using our expertise, we take care of all of this for you. We work with you to develop a social media marketing plan and execute the messaging to be on point with your strategy.

Are you responding to messages? Are you resharing content your brand is tagged in? Are you replying to reviews and comments? Reticle Up handles all of that for you! Let us manage the brand online and you take care of business on the back end!

content marketing

Content is king! Without content, what’s there to post and talk about? Reticle Up is happy to work with your team in gathering content to use in posts, emails, and ads. If you don’t have time to create the content, we’ll work with you on getting us the products so we can start generating content for you.

Educating consumers is important and highlighting new products and services is a great way to increase the buzz about your business! With a healthy mix of videos and images, we can get your social media pages buzzing!

email marketing

Have a newsletter already? We’ll take it from here! Let us develop a branded template for your email blasts, get your messaging on point, and start sending at optimal open rate times.

Don’t have a newsletter started yet? That’s okay! We’ll get one started for you! We focus hard on developing an email marketing strategy, so your emails aren’t being left unread. We help design landing pages and opt-ins to gather new contacts to reach out to. Let us worry about the what, the when, and to who!

brands we've
worked with

We’ve worked with businesses across the U.S. (many of those being international) and we particularly love working with companies in the firearms and outdoor industry. We specialize in marketing related to the outdoors, are active in the outdoors community, and are familiar with many products and services on the market today.

If you’ve got a brand, are looking to expand, and need someone to take over your online marketing presence, we can help you succeed. We live and breath social media so we know best practices, what content works, how to create engaging social media posts, we understand analytics, and so much more.

Hi, I'm Kenzie

founder of reticle up

I have a slight obsession with social media marketing and get a thrill working with small businesses. When I was 16 years old, my mom opened a flower shop in my hometown, and I got to experience business building from the ground up. I instantly understood the hard work, loved it, and had a new respect for entrepreneurs. I was able to experience first-hand how strong relationships, powerful communication and engaging social media could really help a business grow.

“Kenzie has helped take our brand to a new level by creating an optimal brand strategy as our company grows in the US sporting goods industry.”

Matt ButlerCEO, Rollors

Before I discovered Reticle Up, my email marketing campaign and strategy were lacking overall effectiveness. I would have never known what a well thought out email strategy would look like, as I thought we were on track. I was severely mistaken. Kenzie took the time to analyze my current strategy, listened to all of my suggestions, and put her expertise in this arena to work, quickly. My email campaign has never been this robust and looked this professional. It really turned a corner with effectiveness and impact after Reticle Up put in a lot of hard work getting me out of the email “slump.” I cannot thank Kenzie enough for her responsiveness and professionalism and look forward to working with her for a long time to come!

ChrisK Bar Soap Co.

We couldn’t me more pleased with the service we get from Reticle Up. In less than a year, we have seen our social media and online presence triple, and for the first time since we opened, we are getting business from people that find us online. Thank you Reticle up for all your help. I recommend your service to all small businesses.

Jay SmithManaging Partner, Data Revolution

Kenzie took what I already had established on the market and made it better. She made it more exciting and focused on the end result of making a profit AND keeping my customers even more amazed than before. She brings ideas to the table to discuss and not to overtake. I have seen my growth on social media gain over 28% in the first month alone. I have turned control over to Reticle Up Marketing and I don't see how anyone else could do it better.

BrianPresident, Hunters HD Gold

more to give

Since the beginning, Reticle Up has made it a priority to volunteer and give back to communities it is a part of. Whether that’s giving time planning and executing events or mentoring others on how to start success businesses, Reticle Up will continue to help others.

Reticle Up has helped plan Startup Weekends, Startup Grind events, local technology conferences, helped launch an entrepreneurship support group, and given classes on marketing best practices.

If you’re interested in learning how to do marketing yourself, let us know, and we can help train leadership and staff on how to effectively market your products or services.

give us a shot

Working with Reticle Up takes the stress out of managing your brand online. Our consultation is up to 30 minutes FREE and we want it to be a win/win solution to work together. Let us know what your marketing goals are, what platforms you want to see updated, and if you have a budget in mind. We’ll get back to you quickly and look forward to chatting with you soon!

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